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More than a traditional workshop and more focused and customised than a trade fair, Mice Trade Show puts meetings between buyers and sellers on a more in-depth and effective promotional/commercial level


The ‘Creativity’ of visionary providers, suggesting extraordinary locations and frameworks for genuine and exciting one-of-a-kind experiences, meets the ‘Search’ of high-end event organizers for a range of innovative proposals, carefully customized, whose benchmark values are authenticity, exclusivity and uniqueness

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Work will be conducted at the same time in several connected venues in order to allow B2B meetings  in more intimate and relaxing contexts for a more effective promo-commercial interaction and prevent the risk of excessive gatherings, networking evenings will be held in evocative, large  and exciting  settings.

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Meeting Venues

  • The St Regis Venice Hotel

  • Hotel Monaco & Grand Canal

  • Hotel Metropole

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Attending MICE Trade Show you will gain access to the most  inspiring names in the MICE high-end markets:


from top luxury hotels and resorts to amazing and fascinating locations, as well as elite DMC, inbound travel agencies, and territorial tourism organisations offering a wide range of bespoke experiences

  • Hotel chains

  • Resorts

  • Luxury, 5 and 4 stars Hotels

  • Golf Resorts

  • Convention Bureaux

  • Boutique Hotels

  • Historical locations, Castles, Villas 

  • Wineries

  • DMC's

  • Agencies specialized in sport, adventure travels and outdoor activities 



What you will find


B2B meetings

A schedule of appointments with excellent suppliers selected in accord to your events’ requirements (15 minutes each).

Work will be held in parallel in half-day sessions, in top hotels. This will enable the B2B meetings programme to be organised in more intimate and relaxed settings, ensuring greater health security and at the same time more relaxed and proactive interaction with operators.


Networking events will enable you to expand your network of useful contacts and socialize with buyers, suppliers and colleagues in a pleasant and stimulating ambience: daily lunches, glamorous in-location parties, experiential and team-building activities.

Evening events will therefore be held in some of Venice's most prestigious venues.


Visits,  Excursions and activities

Based on your appointment agenda, you can take part in the programme of visits to the most prestigious and exclusive locations, excursions or scheduled experiential activities. This will allow you to explore the most exclusive potential offered by the destination. 

Experiential Tours

Pre Experiential trips will be devoted to give you direct experience of the most exclusive innovative and thrilling proposals offered by destinations and venues

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As Hosted Buyer you will be our guests for the following services:

  • Private transfer to and from the hotel on arrival and departure

  • Overnights stays in DUS, B/B basis in one of the best hotels in Venice

  • N. 3 half-day sessions of B2B meetings

  • N. 1 half day of experiential activities, visits  and site inspections

  • N. 2 dinner parties

  • Les Must the experiential trips before the event (see programme)

What do we ask you:

  • Respect the meetings scheduled in agenda with Suppliers as assigned by the Organizing Secretariat

  • Not change the schedule of meetings by anticipating or postponing them at all

  • On-time participation in all the functions (lunch, dinners) planned during the show
d) to strictly respect times scheduled for each activity, transfers included

How to take part as a Hosted buyer: 

Please fill in the enquiry form on this link and a member of our team will contact you to run through the full registration and vetting process

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What your Colleagues say 

A most professional and educational luxury event in a most exclusive and sought after city in the world, Venice. No other event can parallel to Eureka Mice

Mario Scozia , A&A Incentives & Meetings, LLC., A&A South Pacific Tours, LLC., A&A S.E.Asia Tours, LLC., A&A Ciao Italy Tours, LLC.


“One of the most interesting and useful workshops that I ever took part in: it seems like a small event, but actually it’s far better than many others that are bigger but often dispersive. 

I was really enthusiastic about it, including owing to the great cordiality of those who welcomed us.”
Burcim Tuncel, Managing Partner, Bros Group, Turkey


“It’s always useful to meet the suppliers in person, all very useful meetings. And not only that: I had a chance to see with my own eyes many interesting locations, absolutely sensational, truly striking. 

it really would have been tops from every point of view!”
Keld Jepsen, Product Manager, CCMG Congress Consulting Management Group, Denmark


“It was a good idea for me to have come to be inspired in Italy: excellent contacts and the hotel that put us up was also nice. Definitely a positive experience.”
Alexis Bensoussan, General Manager, Consortium d'Évènemntes, Paris


“The meetings have been good; perhaps two days weren’t necessary, but in any case I have had interesting contacts.”
Eleanor Jewers, Delion Events, London


“The Med-Market Mice & Luxury Workshop is a huge opportunity in a small space: in a short time you can have a great many very worthwhile meetings." 
Jaime Martinínez-Marín, Procurement & Facility Finance Manager, Canon, Madrid


“I find the formula very functional and much less stressful than the big exhibitions!”
Ilaria Castaldo, Marketing Assistant, Alfa Intes

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‘We’re looking for senior decision makers with authority over their company’s product portfolio.

If you represent  a  Company with top-level seniority and authority over your company’s product portfolio, You will be very welcome!

Apply to attend

I'm a Buyer

Want to know more?

Should you wish to receive further info, please fill in and send us the form you can find at the corresponding link

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