Venice, 11th - 13th November 2026
THE EVOLUTION OF AN IDEA
The format has changed
The founding idea has not
THE ORIGIN OF THE IDEA
When, in 2004, Meet in Italy — the Italian association of destinations and venues for events invited us to create a new workshop format, the objective was remarkably clear: not to organise another industry event.
But to create an environment where carefully selected buyers and suppliers could meet in a way that encouraged genuine business opportunities.
This vision gave birth to ExmeetEx – Excellence Meets Excellence.
Over the years, names, formats and destinations have evolved in response to a changing international market.
The founding idea has never changed.
Today, MICE Trade Show represents the latest evolution of that journey, now in its 34th Edition.
34 EDITIONS
ONE IDEA - MANY EVOLUTIONS
Across 34 editions, the event has evolved together with the international MICE market.
Names, formats and destinations have changed over time, reflecting new markets, new opportunities and new perspectives.
The founding idea has never changed.
Different names - Different places - One enduring idea
01 · 2004 · LONDON
EXMEETEX — EXCELLENCE MEETS EXCELLENCE
02 · 2004 · BRUSSELS
EXMEETEX — EXCELLENCE MEETS EXCELLENCE
03 · 2005 · LONDON
EXMEETEX — EXCELLENCE MEETS EXCELLENCE
04 · 2006 · MUNICH
EXMEETEX — EXCELLENCE MEETS EXCELLENCE
05 · 2006 · STRESA
EXMEETEX — EXCELLENCE MEETS EXCELLENCE
06 · 2007 · PORTOFINO
EXMEETEX — EXCELLENCE MEETS EXCELLENCE
07 · 2007 · VENICE
EXMEETEX — EXCELLENCE MEETS EXCELLENCE
08 · 2008 · VERONA
EXMEETEX — EXCELLENCE MEETS EXCELLENCE
09 · 2008 · NOVA YARDINIA
EXMEETEX — EXCELLENCE MEETS EXCELLENCE
10 · 2009 · COMO LAKE
EXMEETEX — EXCELLENCE MEETS EXCELLENCE
11 · 2009 · NAPLES
EXMEETEX — EXCELLENCE MEETS EXCELLENCE
12 · 2010 · ASSISI
EXMEETEX — EXCELLENCE MEETS EXCELLENCE
13 · 2010 · SORRENTO
EXMEETEX — EXCELLENCE MEETS EXCELLENCE
14 · 2011 · FLORENCE
EXMEETEX — EXCELLENCE MEETS EXCELLENCE
15 · 2011 · GARDALAND
EXMEETEX — EXCELLENCE MEETS EXCELLENCE
16 · 2011 · VENICE
EXMEETEX — EXCELLENCE MEETS EXCELLENCE
17 · 2012 · FLORENCE
THE MARKET
18 · 2013 · FLORENCE
THE MARKET
19 · 2013 · SORRENTO
MEDITERRANEAN MICE WORKSHOP
20 · 2014 · FLORENCE
MEDITERRANEAN MICE WORKSHOP
21 · 2014 · MALTA
MEDITERRANEAN MICE WORKSHOP
22 · 2015 · IZMIR
THE MARKET
23 · 2015 · FLORENCE
MEDITERRANEAN MICE WORKSHOP
24 · 2016 · MILAN
MED MARKET
25 · 2016 · ROME
MED MARKET
26 · 2017 · NAPLES
MED MARKET
27 · 2018 · CEFALU'
MED MARKET
28 · 2019 · VENICE
MED MARKET
29 · 2021 · VENICE
MED MARKET
30 · 2022 · VENICE
MICE TRADE SHOW
31 · 2023 · VENICE
MICE TRADE SHOW
32 · 2024 · VENICE
MICE TRADE SHOW
33 · 2025 · VENICE
MICE TRADE SHOW
34 · 2026 · VENICE
MICE TRADE SHOW
One enduring idea.
VENICE: WHERE THE IDEA COMES TO LIFE
For centuries, Venice has been a place where people, cultures and ideas have met.
Its role has never been simply to welcome travellers, but to create the conditions in which encounters could generate new opportunities.
MICE Trade Show takes place in Venice because the city naturally reflects the values on which the event was built: hospitality, dialogue, elegance and meaningful business relationships.
In Venice, those values become part of the experience itself.
WHY THE QUADRIGA
A Symbol of Continuity
Every enduring symbol carries a story.
The Quadriga was chosen because it represents the values that have guided MICE Trade Show since its origins: continuity, elegance, hospitality and the meeting of different worlds.
For centuries, the Horses of Saint Mark have symbolised a city that welcomed merchants, travellers, ambassadors and cultures from across the world. Later, they inspired the emblem of CIGA – Compagnia Italiana Grandi Alberghi, the legendary hotel group that helped define the international reputation of Italian luxury hospitality.
For MICE Trade Show, the Quadriga is more than a symbol of Venice.
It represents a culture of hospitality shaped by discretion, attention to detail and respect for every guest — values that continue to inspire the event today.
Different meanings through history.
The same enduring values.